The concept of a home
soccer enclosure as a potentially high volume children’s play item is based on
the successful business model of round, backyard trampolines. From less than
10,000 such trampolines sold annually twenty yeas ago, the worldwide sales of
round trampolines peaked at over 700,000 units in 2003 as the market matured
after over fifteen years of sustained growth.
Home trampoline sales grew
without any base constituency, but ArenaSoccer will have an established base of
new, young soccer players each year. These youngsters will have eager parents
looking to provide them with a safe place to play and develop their skills at
home between practices and games, alone or with their friends.
With this historical
trampoline precedent, with a base of youngsters playing the most popular sport
in the world, and with the product introduction occurring during the 2006 World
Cup, we believe this soccer product has the sales potential of several times
that achieved by trampolines. If these assumptions prove correct, unit sales of
ArenaSoccer should develop rapidly to several million units sold annually, plus
for these same reasons, it should have a longer product life cycle.
The patent owners, Molly
Soccer, Inc., have field tested the ArenaSoccer concepts with hundreds of young
soccer players for over the past three years. The final ArenaSoccer design is
based on proven trampoline technology and is expected to sell at a retail price
point in the range of a trampoline/enclosure combination that is currently sold
in many retail stores here in the US. Garden space should not be an issue for
most homes, because the footprint in the backyard of the 14-foot diameter
ArenaSoccer is the same as backyard trampolines.
will not have the major safety reservations that parents, insurance companies,
pediatric, and other groups have had regarding trampolines. In fact,
ArenaSoccer should make practicing soccer safer by keeping the balls out of the
public streets and away from passing automobiles.
GSM International, Inc. of
Dallas is responsible for the design, product management, and sales of
ArenaSoccer. GSM is under the direction of former Jumpking sales and marketing
personnel who, dating back over twenty-five years helped build Jumpking’s
product line and market position.
ArenaSoccer------IT’S A GOOOOAAAALLLL!!!! ACTION!